The kitchen is often considered a part of the housework for women. But, Sarita Padman has made the kitchen a platform for business and success. Let's see how Sarita turned challenges into stepping stones to success and turned her dreams into reality.
Sarita's father passed away when she was only 11 years old. This incident turned the life of his family upside down. Her mother tried her best to support the family. They did outside work, made lunch boxes, made three to four hundred Bhakris in Jhunka Bhakari and also managed the house. She went ahead and started a household mess and completed her children's education. In all this, Sarita helped her mother in cooking. She learned to cook just by watching what her mother did and became proficient in it.
Sarita did not neglect her education despite helping her mother in the kitchen. Her hard work paid off and she got a job at Infosys. Through hard work and perseverance, Sarita got an opportunity to work in Scotland, UK.
After marriage, Sarita took on every role as a naval wife and later a mother with integrity and quit her job at Infosys. She also learned about the local food culture and took this teacher's course while facing the challenges of constant relocation.
After Sarita's husband's naval retirement, the family settled in Pune. Sarita's husband encouraged her to look for a job again. After an eight-year break, there were many rejections, but she persevered and landed a job at Accenture. As her son was small at that time, Sarita chose motherhood and quit her job. The teacher's education came in handy and she started teaching in a school. Along with this, she started a catering business using the recipes he learned from her mother.
But her real journey to success began when in 2018, Sarita started her YouTube channel “Sarita's Kitchen” on the advice of her sister. He initially uploaded videos of local recipes. On Ganeshotsav, she uploaded a video of Modak, which received a good response. This led to her channel getting subscribers fast. Inspired by this, she focused on YouTube and went on to upload several cooking videos. Income started coming from her channel. Some people criticized her work, but Sarita did not lose confidence. She continued to work honestly and produced good quality videos for the audience.
Sarita worked tirelessly to make her channel a success. In addition to planning, shooting and editing videos, she also took care of the house and children. Today, they have an annual income of more than ₹1 crore. He has reached the pinnacle of success through her YouTube channel "Sarita's Kitchen" which she started from scratch.
From helping a mother with a household mess to starting her own channel and the success that resulted, this inspiring story encourages others to believe in and achieve their dreams.
In addition to her remarkable journey, Sarita Padman's dedication and success have been recognized by YouTube. She was honoured by being selected as a panelist at the prestigious Creator Camp, where she shared her insights and expertise with aspiring creators. Furthermore, her impact in the digital space led to her appointment as the Pune City Brand Ambassador for YouTube, a testament to her influence and contribution to the platform within her community.
Despite her achievements, Sarita continues to push boundaries and explore new avenues for growth. Recently, she expanded her entrepreneurial endeavors by launching her own line of cold-pressed oils, further solidifying her presence as a multifaceted businesswoman.
Looking ahead, Sarita's vision is to continue her journey of growth and success, both on YouTube and in her business ventures. She aspires to become not only a prominent figure in the digital sphere but also a thriving business owner, leveraging her platform to inspire and empower others.
For aspiring creators, Sarita's advice echoes the importance of consistency. She understands firsthand the challenges and uncertainties that come with building a presence online. Through her own perseverance and dedication, she has demonstrated that consistency is the cornerstone of success in the digital world. So, to all upcoming creators, she emphasizes the need to stay committed to their craft, to show up consistently, and to never lose sight of their goals. In the face of obstacles or criticism, staying true to your vision and consistently delivering quality content will ultimately lead to success.
Sarita Utkarsh Padman, a Multi-talented home cook with a passion for the Flavors and traditions of Maharashtra & Indian Cuisine. What started as a simple desire to share her love for Indian cuisine with the world has turned into an incredible journey of becoming a renowned YouTube chef. Let's embark on the heartwarming story of Sarita's rise to YouTube stardom.
1. A Love for Cooking and Marathi Cuisine: Sarita's culinary journey began in her childhood when she would help her mother cook mouth watering traditional Marathi dishes for their small food business. Inspired by her culinary skills, Sarita started experimenting with recipes at a young age, adding her unique touch to the traditional Flavors.
2. The YouTube Channel Launch: In 2018, after much encouragement from her Sister, Sarita decided to share her culinary creations with a broader audience. Armed with a basic camera and a lot of enthusiasm, she launched her YouTube channel, "Saritas Kitchen". She diligently uploaded videos, each one showcasing the step-by-step preparation of all delightful dishes. Her warm personality and authentic approach endeared her to viewers.
3. Finding Her Niche: As Sarita has continued creating content, she realized her unique niche - reviving forgotten traditional recipes of Maharashtra. She ventured into lesser-known dishes, some of which were passed down through generations but were slowly fading away in modern times.
4. Community Building and Engagement: As her channel started gaining traction, Sarita actively engaged with her viewers. She read and responded to comments, took recipe requests, and shared personal anecdotes related to the dishes she prepared. This interaction created a strong sense of community around her channel.
5. Recognition and Collaboration: Over time, Sarita's channel gained popularity, and she started receiving recognition from the culinary community and media outlets. She has collaborated with other YouTubers, chefs, and food brands to create unique content and expand her reach.
6. Culinary Tours and Workshops: With her rising popularity, Sarita began organizing culinary tours and workshops where she met her fans in person, sharing her knowledge, cooking tips, and inspiring stories. Sarita has embraced her platform to make a positive impact.
7. Milestones and Achievements: Over the years, "Saritas Kitchen" reached significant milestones, crossing millions of subscribers and garnering millions of views.
8. Legacy and Future: As Sarita's journey continues, she remains committed to her mission of promoting and preserving the rich flavors and cultural heritage of Maharashtra and India. She dreams of writing a cookbook and opening her restaurant to bring authentic Marathi cuisine to food enthusiasts around the world.
Check YouTube Channel: https://youtu.be/UgPrkldEB4Y?si=xVfQLFqnWmeirn0m
Sarita's journey from a home kitchen to YouTube stardom as a Marathi recipe chef exemplifies the power of passion, dedication, and authenticity. With her heartfelt approach and a commitment to her roots, she has not only won the hearts of her viewers but also contributed to the preservation of traditional culinary treasures. Sarita's story is an inspiring reminder that anyone, with a genuine passion and perseverance, can make a significant impact in the digital age.